Start Strong: Financial Foundations for Startups

As we step into a new year, there’s no better time to ensure your business is set up for financial success in 2025. Whether you’ve been in business for years or are just starting, focusing on your financial foundations can give you clarity and confidence to grow sustainably.

We sat down with Johan Czanik, known as Your Number Man, to unpack some practical advice for small and micro-business owners looking to strengthen their financial strategy this year.

The Power of Financial Clarity

“Without financial clarity, you're essentially flying blind. Your numbers tell the story of where your business has been and where it’s going,” Johan shares.

He emphasises that understanding your finances isn’t just about bookkeeping—it’s about empowerment. Knowing your revenue, expenses, and profit gives you the ability to make informed decisions and create a roadmap for your business's future.

Steps to Start Strong This Year

1. Reflect on Last Year’s Numbers
   Take a look back at 2024. Did you meet your financial goals? If not, why? Identifying trends, bottlenecks, or successes can guide your decisions moving forward.
2. Set Clear Financial Goals for 2025
   What do you want to achieve financially this year? Whether it’s increasing profitability, reducing expenses, or paying off debt, set realistic and measurable goals.

3. Create or Review Your Budget

Johan advises, “A budget isn’t just a plan—it’s a commitment to yourself and your business.”

Review your current budget or create one that aligns with your 2025 goals.

4. Track and Measure Regularly
   Don’t wait until the end of the year to assess your finances. Monthly check-ins on cash flow and profitability will keep you accountable and allow for course corrections if needed.
5. Build a Safety Net
   A strong year starts with being prepared for the unexpected. Ensure you have an emergency fund or a buffer to navigate challenges without derailing your business.

Why Financial Foundations Matter

“Your financial health is the backbone of your business,” Johan explains. “It doesn’t matter how great your product or service is if the numbers don’t add up. Getting financially strong allows you to focus on what you love—without stress weighing you down.”

This year, take charge of your finances and use them as a tool to build the business you’ve always envisioned.

Ready to dive deeper? Listen to Johan's full podcast episode for more insights and actionable tips: Episode 9: Creating a Sustainable Business Model 

And if you want to get your pricing right for profits, check out our Pricing Playbook or enrol in My Business Compass, for a 12 month self-paced course to learn & thrive!